Tom is a seasoned marketing and business strategy leader with expertise in maximizing revenue and profit. He has held senior marketing and product/technology innovation positions with Fortune 100 companies as well as smaller entrepreneurial organizations spanning consumer products, B2B products, and services. Tom has received patents and trade secrets for product and technology innovations, and his broad functional experience has resulted in new revenue streams from new products, new users, new occasions, and new locations.
This experience has enabled Tom to isolate and refine core elements of what we call the Strategic Marketing Value Chain. When applied effectively, these elements provide the foundation for market-driven business strategies that can significantly improve company performance.
What can we learn from consumer product companies?
Consumer product companies often have no competitive advantage when it comes to products or quality. However, they have strong brand loyalty and
their products command a premium price in the market because they are very intentional in their approach to the strategic marketing process. In addition to creating brand loyalty and increasing revenue, their marketing expertise results in a much higher market capitalization or company value.
